8 Reasons For Actively Conducting Market Research
What is the purpose of actively conducting market research? For those who don’t know, market research is a method ofContinue Reading
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How to Develop Mission Statement, Tips and Techniques
Characteristics of an Effective Mission Statement A mission statement is a powerful expression of a business owner’s desires and intent of anContinue Reading
Marketing Mix Elements – How to Define (4Ps) or (7Ps)
What is the Marketing Mix? The marketing mix or 4 P’s of marketing refers to a combination of marketing toolsContinue Reading
Market Segmentation Process and Impact on Your Company
How Does Segmentation Process Impact Your Company? Market segmentation is a process that involves segmenting customers that share related needsContinue Reading
Sequence For Conducting the Strategic Analysis
The strategic analysis process is geared to help you to understand your current market position and your desired market position.Continue Reading
Tips For Defining Marketing Goals and Objectives
What are Marketing Goals and Objectives? It goes without saying, advertising or promoting is the only way to expose yourContinue Reading
Pricing Strategy – Development, Purpose, Definition
What is a Pricing Strategy? What is the definition of a pricing strategy? A pricing strategy is a flexible pricingContinue Reading
Market Research – Types, Definition, Strategy, Process
What is Market Research? Market research is an examination tool used to examine the business environment. As mentioned, the processContinue Reading
7 Forms of Traditional Media Advertising
What is Traditional Media Advertising? Traditional media advertising are forms of promotion that existed prior to the dawn of theContinue Reading
Most Effective Social Media Channels For Your Business
Which Social Media Channels Have the Biggest Impact? Over the years, social media channels have undisputedly remained to be theContinue Reading
10 Components of a Marketing Plan: Outline, Description
The marketing plan is the most reliable document for business growth. This goal-driven document helps you achieve corporate goals andContinue Reading