Digital Marketing Overview
Digital marketing is the act of using digital media to advertise products and services. It consists of promoting or advertising a marketing message through digital channels. Marketers use electronic devices or digital technologies (mobile phones, laptops, Ipads, desktop computers) to reach potential customers.
Digital Marketing vs Internet Marketing
What’s the difference between digital marketing and internet marketing? It is an important question because these two terms are related. The only difference, however, is that digital marketing actually extends to channels other than the Internet, whereas Internet marketing does not. Marketing channels like radio stations, televisions, billboards, etc.
Evolution of Digital Marketing
The development of digital marketing has redefined marketing, it has changed the way brands and companies use technology for marketing. More importantly, it opened a window of opportunity for businesses. Nowadays small businesses can compete with Fortune 500 companies in light of modern technology.
Since 2005, digital marketing has been the most productive form of marketing. The main reason for its success is due to the fact people have become dependent on digital technologies.
To tell the truth, digital technology has changed the world. Nowadays most home-owners and businesses use some digital technologies, i.e., mobile phones, desktop computers or laptops, etc. Individuals use the internet for just about everything. People use the Web to watch movies, listen to music, play games, purchase products, and much more.
Types of Digital Marketing
In the 20th century, most businesses have attained success through digital marketing channels. The reason being is simply because more than half of the world’s population uses the Internet. Consequently, digital marketing channels have become the go-to-channel for many companies.
According to Statistica, in 2019, the number of internet users grew to 4.13 billion users. This accounts for more than half of the world’s population; 59% to be more precise.
At the end of the day, you need to take advantage of digital marketing channels if you plan on gaining a long-term edge over your rivals. Even if this means utilizing digital channels you’re not accustomed to using.
Therefore, it’s advised to concentrate on mastering one digital channel at a time. Your marketing message will not reach its intended audience if your promotional campaign doesn’t appear professional.
If you haven’t found an app that promotes your business, you should keep searching. There are thousands of apps that will advertise your business. Matter of fact, you can actually advertise your business for free on many apps.
Nevertheless, applications can serve many other purposes. You can use apps to track work-related expenses, financial records or create graphic designs, and much more. Even more, most apps are user-friendly and inexpensive. This enables you to get a bang for your buck with ease.
Nowadays, it’s possible to manage the day to day business operations through your mobile phone. Of course, you can’t complete all your business activities with a mobile device. But you can definitely find apps that will serve value to your organization.
E-book marketing gives you the ability to reach thousands of readers across the globe through digital publication. Several book lovers, students, and entrepreneurs can’t wait to get their hands on valuable content. Consequently, this creates a window of opportunity for businesses and entrepreneurs that have valuable material.
The eBook market industry continues to grow year by year. Even more, the eBook market is a billion-dollar industry. More importantly, if you own a business, you should find a way to capitalize from this industry.
Ecommerce marketing is a process that involves creating product awareness through an online store. To be honest, building an online store can be lucrative. The online retail market has been booming from the start and it only continues to grow. Experts predict by the year 2021, retail e-commerce sales will reach almost $5 trillion.
These days, people don’t want to go to the store or mall to purchase goods these days. They would rather purchase products from the comfort of their homes.
Given this information, your can’t lose with an online store. As you may already know, Amazon is the most valuable company in the world. Therefore, it only makes sense to launch an online store, anything less would be uncivilized.
Email marketing was the first digital marketing technique used by organizations. It involves promoting brands or services via email. I’m sure you have found your email stuffed with different advertisements asking you to buy or check out a business.
Nevertheless, if you’re not using email marketing campaigns, you may want to reconsider. The ROI for email marketing is rewarding. According to the latest statistics, the ROI from email marketing is estimated anywhere between 2,600% – 4,100%. In other words, if you spend $1, your ROI is $26 – $41.
Why is mobile marketing important for your business? I’m sure you probably know the answer it’s simple; everyone has mobile devices. Nowadays, kids, teens, and adults don’t spend a day without their mobile devices.
Recent studies have shown 80% of internet users used a mobile device to search the Web in 2019. More importantly, 40% of online transactions are completed using mobile devices. What does this mean for your business? As noted, smartphones are slowly but surely taking over, therefore it’s in your best interest to adopt a mobile marketing approach.