Social Video Marketing Best Practices
Are you attempting to increase brand awareness or drive traffic to your business? If you’ve answered yes to either of these questions, video marketing is the solution.
Why is social video marketing important? Video content has come to be the most common resource for internet users. Statistics have shown, people would rather watch a video about a topic as opposed to reading. If you think about how the internet has evolved over the years you’ll understand the importance of video content. YouTube is a prime example. Fifteen years ago, Google and Yahoo were the top search engines. Currently, YouTube is the second-largest search engine in the world.
Creating digital footage can be rewarding for organizations striving to grow. As you may already know, social video platforms have become the most dominant marketing resource for businesses. Aside from that, these platforms are the most popular resource for Internet users. So, there’s no way companies can ignore video marketing as a growth solution. Below you’ll find social video marketing tips and strategies that will help your business grow:
Do Your Homework (Research)
Researching or doing your homework is critical. It gives you the ability to identify your goals to develop a plan for your video.
There are many reasons why you need to do your homework, but I’ll name a few. Firstly, investigating the market gives you the ability to avoid pitfalls. You can identify threats and other elements that can prevent you from moving forward. Secondly, doing your homework helps you to identify opportunities. This can be achieved by scanning the video categories of your respective marketplace. Lastly, researching the market will help you discover trends.
Learn From Experts
Before launching your video, it is advisable to learn from experts. Or content creators, marketers, or influencers who have built a solid reputation in the market. You will be surprised how much you can learn from these individuals. There is no one better qualified to learn from than someone with experience.
Learning from the pros will help you save time. These men and women have done what you’re trying to do. They can help you identify marketing solutions, increase market knowledge, and gain awareness. Ultimately you can identify better strategies to market your videos.
Develop a Plan For Your Video
Developing a plan for videos is a step often overlooked. Several individuals find themselves winging-it just to discover Later on they find out if they would have However, you should develop a marketing plan with strategy any time you plan on achieving a business-related goal.
Planning begins with identifying your goals and your target audience. Once you’ve completed those steps, the next step involves figuring out the story you plan to tell the audience. Last but not least, set your advertising budget.
Create Attractive Videos
Why do you need to create valuable material? To begin, you must create attractive videos to capture the audience’s attention. As you may know, people tend to lose interest quickly when they’re watching content that serves no value. Think of it from the user’s perspective. Imagine watching a boring television channel or movie. Sooner or later, you’ll turn the channel or watch a different movie when you lose interest.
In the same sense, this happens online when viewers are not satisfied with digital footage. For this purpose, it is crucial to produce appealing content.A catchy title can capture the audience's attention. But to sustain their attention, you must have a purported expert level of knowledge of the topic. Click To Tweet
One of the most common questions my subscribers ask is “how can I get my videos to be more attractive”? It’s simple, find out the type of content your audience wants to view. This can be achieved through surveys, focus groups, or Q&A. You can also attain a better understanding by studying content creators in your industry. Tips to create appealing videos include:
- Focusing on quality (sound, lighting, effects)
- Identifying social media video specs
- Using different camera angles
In the end, you need customers to subscribe, so they’ll return to your platform.
Ulilize Video SEO
In the past, videos needed a certain percentage of keywords in the description and title to rank well. However, over the last few years, video SEO has changed. Nowadays, you have to create videos for the user experience, rather than optimizing the search engine. Video optimization tips include:
- Categorizing your video.
- Strategically positioning keywords in your video description, title, and tags.
- Including your target keyword in the video file.
- Inserting a video transcript.
- Inserting a thumbnail that’s relevant to your content
A video optimized for search engines can go a long way. It can appear in search results and get more click-throughs. Above all else, it can go viral. Here are a few resources you can use to identify keywords and key-phrases: Adwords, Wordtracker, and Wordstream.
Center Videos Around Brand Building
As you may already know, building your brand is one of the most important aspects of marketing. Your brand is a reflection of your business. By brand building you can gain more subscribers, enhance your online presence and attract new customers. Brand building tips include:
- Be authentic
- Quality over quantity
- Focus on brand curation
Upload Different Types of Videos
It’s recommended to experiment with different types of videos. The type of video you choose to develop depends on your skills and experience. More importantly, your marketing goals. For example, if you are looking for customer feedback, webinars, interviews (Q&A) or live streams would be the most appropriate types of videos. But if you’re introducing a new product, you would be better off filming explainer videos, behind-the-scenes (BTS) films, or product demos. Types of social media videos include:
- 360 (VR)
- Animated Text Videos
- Augmented Reality (AR) Videos
- Brand Film
- Behind the Scenes (BTS)
- Breaking News/Trending
- Customer-Centric Videos
- Explainer Videos
- Interviews (Q&A)
- Live Stream
- Product Demo
- Promos and Deals
- Stories Videos
- User-Generated Content (UGC)
- Verticle Videos
It’s important to understand that most customers do not share the same interest. For example, 36% of the customers in your target market may be interested in explainer videos. Whereas the remaining 64% predominately watch live stream videos. So you’ll need to develop different types of videos if you plan to reach all your customers.
Keep Your Videos Short
Most people have a short attention span. Studies show the average attention span of a person is 8-9 seconds. This means you have a small window to capture the attention of your target audience.
Get Straight to the Point
Have you ever watched a video or went to a seminar to find the speaker beating around the bush. The speaker took an hour to deliver a message he/she could have delivered in 5 minutes.
Establish Goals For Your Videos
Setting SMART (specific, measurable, attainable, relevant, time-bound) video marketing goals is a recipe for success. Establishing goals using these elements positions you to achieve your video marketing goals and objectives. Setting goals not only help you reach your destination, but goals also provide you with something to measure.
Measure the Goals of Your Videos
It’s important to measure the goals of your videos. Measuring your goals gives you the ability to identify elements that require work. Conversely, it allows you to recognize productive marketing campaigns.
Most social media platforms have analytics integrated. So measuring your goals should not be too difficult.