Marketing

Online Marketing Introduction: Components, Tactics, Advantages

Online Marketing

What is Online Marketing?

What is internet marketing, and what does it mean for your business? Well, it depends on whom you’re talking to. Online marketing to customers is simply advertising and promoting. For businesses that are established, it may be a digital tool for growth or measuring. But, for small businesses, online marketing is much more than that! Online marketing is everything, it’s the most powerful form of digital marketing! It yields a competitive advantage, reduced expenses, a target audience, and much more.

Definition: Online marketing (Internet marketing, Web marketing) refers to activities a company uses to promote a brand, product, or service on the internet. The process involves identifying creative marketing strategies to influence your target market.

Forms of Online Marketing

Forms of Online Marketing
Forms of Online Marketing

The rapid expansion of the internet has produced several digital channels for internet users and marketers. Some are effective, whereas others are not so effective. However, the most effective forms of online marketing include:

Affiliate: Affiliate marketing is the act of promoting products or services for a vendor for a commission.

Content: Have you ever heard the term content is king? Content marketing is a process that involves creating, publishing, and distributing content to influence a target audience.

Email: Email marketing the oldest form of digital marketing. However, it’s still effective. It involves sending emails or newsletters to leads, prospects, and customers. The objective of email campaigns is to keep customers (informed) in the loop and influence them to subscribe.

Online advertising: Online advertising is a promotional method that consists of paying for advertisements. A few methods marketers are; banner ads, remarketing, sponsored ads, and webinars.

Search Engine Optimization: Search engine optimization or SEO is a process that involves optimizing a website or webpage to attain organic results. It consists of on-page optimization and technical optimization.

Search Engine Marketing (SEM): SEM is a marketing strategy that involves paying for advertisements. It consists Pay-Per-Click (PPC) and Cost-Per-Mile (CPM).

Social Media: Social media platforms give you the ability to connect with current customers and potential customers. There are plenty of social media platforms you can use to grow your business. Social media platforms like Facebook, Instagram, LinkedIn, Tumbler, etc.

Video: Video marketing involves persuading an audience to engage with a brand, product, or service through the development of video content.

As you can see, there are many ways to market your business on the Web. However, you will need to create a marketing strategy to ensure your success.

Advantages of Online Marketing

There are many advantages of online marketing. Once you understand the power of online marketing, you can accomplish your organizational marketing efforts much easier. More importantly, you can increase business sales, attract new customers and reach existing customers.

Online marketing gives your business the ability to to actively promote products & services 24/7. You can literally make money while you sleep!

The evolution of online marketing opened a window of opportunity for entrepreneurs and small businesses.

Dejuan Jones
  • Global reach – A key benefit of online channels is the ability to reach customers globally. In the past, organizations could only use postal services, radio stations, or television ads to influence consumers. Fast-forwarding to the present, businesses can connect with customers worldwide at the touch of a button.
  • Cost-efficient – In the past, major corporations were the only businesses that could afford to market to customers worldwide. However, online marketing is inexpensive, unlike traditional media advertising methods. To tell the truth, it’s one of the most inexpensive forms of promotion.
  • Measurable – Analytics allows you to measure the effectiveness of your campaigns without spending a dime.
  • Targeting valuable customers – You can target valuable customers effectively thanks to internet technology.

By being in the right place at the right time, not only can you increase your online presence, but you can gain an edge over your competitors, as noted. Ultimately, you can dominate your respective marketplace!

Online Marketing Statistics

As the marketing discipline continues to mature and evolve, online marketing has become the most explosive method of digital marketing over the past decade. According to the latest Digital 2019 Hootsuite report, the average person spends roughly 6 hours and 42 minutes online.

2016 - 2020 online marketing statistics.

7 Online Marketing Tactics

If you’re not marketing online these days, you’re missing out! Without a doubt, the Internet is by far the most profitable resource for advertising or promoting. There are more businesses and customers are purchasing online than ever before. For small businesses, it’s the safest way to compete in the market.

What does this mean for your business? Well, these organizations aren’t purchasing ads for no reason, they’re online because online advertising is a goldmine as mentioned earlier. Below are 7 online marketing tactics:

1. Develop a Social Media Strategy

Coming up with an effective strategy to reach customers through social media networks can be challenging. I’m sure you’ve examined plenty of success stories from marketers about their Facebook, Instagram, or YouTube achievements. However, what they haven’t mentioned is the step-by-step grind it took to get there. In other words, after you develop your social media strategy, you must continuously re-examine your strategy and identify areas to improve.

2. Build Awareness Though Social Channels

As you may know, over half the world’s population have social media accounts; more importantly, they visit their accounts on a daily basis. What does this for your organization? Of course, being in the right place at the right time is the best marketing methodology for growing a business. For this purpose, it’s essential to build awareness through your social channels.

3. Boost Sales Through Affiliate Marketing

Associate marketing involves marketing products or services through affiliates. To tell the truth, it can enable a smaller business to compete with larger corporations. Therefore, it’s important to take advantage of every opportunity to accomplish your marketing efforts. Boosting your sales through affiliate marketing can be beneficial for your organization.

First and foremost, it is cost-effective for your business, rarely you have to pay entrance fees. Secondly, it creates targeted leads. Last but not least, this marketing method will improve your SEO tactics.

4. Focus on Pleasing Your Customers

Customers are important for many reasons, but here are three. First and foremost, it helps your organization develop a better understanding of what your customers need, want, and expect. Secondly, it helps your company build long-term relationships with customers. Thirdly, it gives you the ability to identify products and services that serve value to the customer. Consequently, you can build and develop long-term relationships with your customers. In the end, if you focus on pleasing your customers, your business will continue to grow.

5. Take Advantage of Paid Advertising

There are many advantages when it comes to sponsored advertisements. Truthfully, you may come to find out taking advantage of paid advertisements can be one of the better decisions you’ve made.

The most popular terms for paid advertisements are Pay-Per-Click (PPC) and Search-Engine-Marketing. Search engine marketing (SEM) is by far one of the most effective techniques. This technique enables organizations to communicate with several potential customers all at once. More importantly, you can promote on just about any platform. For example, you can advertise on social networks, social video platforms, or search engines.

6. Aim For SEO

If you aim for SEO, you can’t go wrong. Thousands of businesses are thriving from search engine optimization. In all honesty, they only use one or two techniques to drive traffic to their business.

It will give your organization the ability to reach heights you’ve never imagined reaching. Over half the world’s population currently use the internet. Most importantly, the number continues to grow each year. And your business can keep growing with search engines.

7. Expand Your Audience Through Content Marketing

A rule of thumb in marketing is to be where your customers are. Millions of users access Web-based channels on a daily basis. People use the internet for socializing, information, entertainment, and much more. As a business, you must stay in the eyes of your audience. In other words, your target audience must see you more than your competitors. Hence, if you plan on growing your business, it’s essential to utilize methods of content marketing.

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