Do you need to develop or expand your business? If so, you’ve come to the right place at the right time.
It is essential to find effective business-to-customer (B2C) marketing strategies. To rephrase it, you must find long-term strategies. However, this can be a tiring process, especially if you are a newcomer.
On one hand, you have influencers telling you how easy it is to market your business. On the other hand, you have bloggers boasting about how you can get tons of traffic. To tell the truth, most of these entrepreneurs have not acquired the traffic that they mention. Typically, they are attempting to earn money by selling you leads.
What is a business-to-customer marketing strategy? A business-to-customer marketing strategy is a method of advertisement or promotion from a company to a consumer.
19 B2C Marketing Strategies
There are a few business-to-customer marketing strategies that have remained solid throughout the years. To be more specific, promotional strategies like affiliate marketing, call-to-action marketing, social media marketing, and social video marketing just to name a few.
Most of us understand that the ultimate goal of developing a marketing strategy is to “gain a sustainable competitive advantage”. Therefore, it’s critical to focus on the long haul.
The key to effective marketing is identifying long-term strategies. It’s insufficient to identify B2C marketing strategies that provide instant gratification. You must identify marketing strategies that enable your organization to attain long-term business success.
Below you will find a list of powerful marketing strategies. We will continue to add to the list.
Affiliate marketing is the act of advertising an associate’s product(s) or services to earn a commission. This powerful form of online advertising is fairly complicated, therefore most small companies often overlook it. However, a few reasons why you should consider affiliate marketing: access foreign markets, add a stream of income, low risk, and its semi autopilot.
Furthermore, it’s a billion-dollar market. And it only seems to get better each year. It’s one of a few markets that benefit more than one person. This is why thousands of people sign up to become associates daily.
In the long haul, taking advantage of affiliate marketing can be helpful for your organization. You can develop valuable partnerships with companies and associates. By establishing valuable relationships, you will have more people striving to achieve your business goals and objectives.
Call to Action Marketing
The ultimate goal of call-to-action (CTA) marketing is converting prospects into customers. However, organizations must influence the audience or readers for this to happen.
What is call-to-action marketing? Call to action marketing (CTA) is one of the most powerful B2C marketing strategies. It is an advertising technique that invites the audience to buy. For example, “BUY NOW”.
Call to action marketing is designed to elicit an immediate reaction from readers. However, to gain a click-through, you must convey a strong marketing message to influence the audience.
Therefore, you must focus on delivering compelling marketing campaigns via digital text or digital graphics (buttons). Consequently, you can convert your readers into sales.
Cause marketing or Corporate Social Responsibility (CSR) is a process in which profitable companies improve society by helping (B2B) or (B2C). It also contains a marketing message within the marketing campaign.
Furthermore, this promotional technique helps organizations to gain public approval. Customers and businesses support charitable organizations who are willing to give back.
The key to this type of promotion is knowing what both the consumer and company value, this creates speculation for both the business and the consumer.
Cross Media Marketing
Cross-media marketing is a strategic advertising technique in which different media are used to merge a marketing message. It involves utilizing multiple channels to deliver a marketing message.
In the light of digital technologies, cross-media marketing has become a go-to marketing strategy for many companies. For instance, I’m sure you have noticed target advertisements related to keywords you’ve searched for on social media platforms or search engines.
Close Range Marketing
Have you found yourself talking about a product or service? Then all of a sudden, an ad appears on your phone about what you were just talking about. Well, if your Bluetooth or Wi-Fi was on at the time, you were targeted.
Close range marketing (CRM) or proximity marketing is the act of promoting a marketing message to customers who are relatively close. It involves sending promotional messages to customers via Wi-Fi or Bluetooth.
Sometimes it is better to communicate directly with the customer than indirectly. When you’re talking to customers directly, you have a better chance to influence them. More importantly, consumers feel more comfortable when communicating one on one.
As you may already know, direct marketing involves selling products and services to consumers directly, i.e., telephone, face-to-face.
Drip-marketing consists of consistently delivering a flow of marketing messages over an extended period. It’s a long term strategy that involves creating pre-written messages to communicate to prospects. The objective of drip marketing is to create sales by applying consistent pressure to the market. Typically, drip marketing techniques are executed using automated campaigns.
Evangelism marketing is one of the most powerful forms of word of mouth marketing. It involves getting customers to promote your product as if it were theirs. These particular customers like or believe in the product to the extent that they convince their fellow human beings to buy or use it. The product or brand that becomes part of a consumer’s character. For example, Micheal Jordan’s basketball shoes are rarely promoted because people have influenced other people to purchase Jordan’s over the last 20 years.
Event marketing is designed to drive a ton of people to one location at a specific time. Typically, there’s food and merchandise for people to go shopping at these events. Popular events are parades and circuses. These events are considered event-marketing. Typically, event marketing is effective for companies that operate locally, e.g., hardware stores, restaurants, credit unions, etc.
Influencer marketing is one of the most valuable forms of social-media-marketing (SMM). The process involves experts or qualified professionals promoting a firm on social media platforms. This method is important these days because most individuals spend a significant amount of time on social networking sites.
According to Olberlo.com, almost 50% of the world’s population was active on social media networks in 2019. Therefore, it is highly advisable to use the promotion of content on social video platforms when you have the opportunity to produce professional footage. Conversely, you could pay for ads or hire a pro if you don’t have the skills to develop valuable video content.
Newsletter marketing is an inbound marketing tool used to engage and educate subscribers. It helps organizations build and maintain relationships with readers. The process involves sending information through emails to potential and existing customers. When executed to perfection, it enables an organization to increase its online presence.
Why is mobile marketing important for your business? I’m sure you probably know the answer it’s simple; everyone has mobile devices. Nowadays, kids, teens, and adults don’t spend a day without their mobile devices.
Recent studies have shown 80% of internet users used a mobile device to search the Web in 2019. More importantly, 40% of online transactions are completed using mobile devices. What does this mean for your business? As noted, smartphones are slowly but surely taking over, therefore it’s in your best interest to adopt a mobile marketing approach.
Newsletter marketing is a promotional method that involves promoting important information about your company. The newsletter title ordinarily has a catchy phrase, for example; ‘Free Gifts Giveaway’. This promotional method is effective offline and online.
Scarcity marketing involves promoting a product or service difficult to obtain. This method is the act of utilizing the fear tactic to influence customers. Typically, the marketer must have access to special resources for this promotion method, i.e., distributors, special relationships with suppliers, etc.
Usually, businesses use marketing tactics which include; “Limited Offers”, “Low Stock Notice”, “Seasonal Offers” etc.
Seasonal marketing involves exploiting particular seasons to promote a product or brand, i.e., Christmas, Valentine’s Day, Halloween, etc. For instance, store owners start targeting children promoting Halloween candy weeks prior to the holiday. We’ve all witnessed firework stand owners light up the sky with fireworks at nighttime several weeks before the 4th of July.
The services marketing industry exploded in the early 1980s due to rapid technological expansion. Several service industries began to expand overnight. This includes industries like the entertainment industry, financial industry, and telecommunications industry.
Service-marketing is a process that involves promoting intangible goods. It’s the act of promoting services.
Promoting services is a bit more complicated than promoting products. You can physically show customers a product. However, you must prove to customers that a service will work.
The main objective of social-marketing is to achieve social wellbeing. It is productive because it helps individuals in one way or another. As an illustration, the Me Too movement began in 2006. The movement was not created for financial gains. It was developed to help people who have been victims. And, exactly what it has achieved, several have come forward to confront the perpetrators. Hence, these individuals have been able to move forward with their lives.
Undercover marketing involves providing consumers with limited information. Sometimes the best way to create interest is by not giving all the details. This marketing technique sparks a curiosity, like the old saying, “curiosity killed the cat”.
Viral marketing is the act of spreading a marketing message like a rumor. It involves individuals using social media to spread the word about a product or service. The marketing message must be valuable, popular, or trendy for this method to be effective. In other words, the audience must have a reason to share the marketing campaign.
Ultimately, your marketing message can go viral if your marketing message resonates with the audience. Therefore, you provide value, leave the audience with a message to remember.
Here are a few ways to get your campaign to go viral. 1. Give the audience a chuckle. 2. Add a celebrity to your film. 3. Give away prizes or money.