Purpose of Site Development
So what is the purpose of website development? If you spend time online, I’m sure you’ve realized there are more people online than ever before. According to statistics, over half of the world’s population access the internet on a daily basis. More importantly, the numbers continue to increase each year. Therefore, anyone (business owners & non-business owners) aiming to earn additional income should develop a website!
Nowadays many individuals are choosing to create content on the Web. Some people prefer to develop a website; whereas others prefer to create a blog. The main reason is websites provide opportunity. Small business owners and non-business owners can become financially free.
Why Should Business Owners Develop a Website
If you own a business, it’s essential to have an online presence. As mentioned earlier, most of the world is online now. As mentioned, individuals use the internet for shopping, entertainment, socializing and much more. Therefore, if you’re advertising or promoting products or services, you might as well be where the action is at.
|Year||Number of digital buyers worldwide||Amount of money spent online|
|2019||1.9 billion||$3.5 trillion|
|2018||1.7 billion||$2.9 trillion|
|2017||1.2 billion||$2.3 trillion|
According to the chart above, the internet is the most profitable platform. This is because people have become addicted to the internet. People use the Web for entertainment, shopping, information and much more. Therefore, it’s critical to put yourself or business in a position to attain your market share.
There are several reasons why business owners should develop a website. First and foremost, by creating a website you can easily reach your target market and target audience.
To tell the truth, business owners need an online presence. Not just a social media profile. Developing content on the Web not only enables potential customers to easily access your business; but it also helps your company build credibility.
Most online users including myself search for a company’s website purchasing a product or service. Sometimes customers even search for reviews to check for ratings. At the end of the day, customers are trying to find out if the business is legit. Therefore, it’s essential to create a website. For those who are wondering, a social media presence is insufficient.
Maximize Business Profitability
More often than not, businesses have to change or innovate. The world as we know is constantly changing. Twenty years ago, the internet was not as popular as it is today. The internet did not blow up until the 20th century. At that point, some marketers including myself realized the potential of the Web and immediately developed a website to maximize business profitably. Other companies, however, have not done so, to date.
All in all, if your’e a business owner and you still haven’t established an online presence, it’s now or never. As you can see from the chart above, the earning potential for businesses is steadily increasing. So, why not take advantage to maximize your business profits.
Non-stop Advertising and Promoting
The internet is up and running 24 hours a day, 7 days a week. You can promote or advertise your business non-stop. Or, as I like to say, “make money while you sleep”. In other words, your business can operate on auto-pilot. Nonetheless, you must keep your site updated. Especially if you decided to create a blog opposed to a website.
Reach Customers Globally
Thanks to the internet, it’s simple to find new customers. You can reach customers locally and globally by the push of a button. This can be achieved through social media marketing (SMM), search engine marketing (SEM) or search engine optimization (SEO).
Nonetheless, if you’re selling products or services in another country, it’s recommended to execute a PEST analysis. This tool gives you the ability to identify economic threats that could hamper your business.
Gain Organic Traffic
You must understand what organic traffic is before you can gain organic traffic. At any rate, organic traffic refers to search engine page results.
How can you increase organic traffic to your website? Gaining organic traffic is a lengthy process. The process consists of technological optimizing and on page optimizing. You must optimize elements on your site like your keywords, titles, images and content. In addition, you must optimize technical elements to ensure your site is search engine friendly, i.e., schema markup, snippet, URL, etc.
Studies have shown, most users don’t go past the first page when using search engines. In other words, if your site isn’t on the first page, more than likely it will not be organically clicked.
Access to Target Market
If you’re striving to stay in business for the long haul, you must identify strategies to outperform your competitors. Especially if you’re a small business owner. You must exploit areas that your rivals don’t. More importantly, you must gain access to your target market. For beginners accessing your target market is urgent.
Why Should Non Businesses Owners Develop a Website?
There are several reasons non-business owners should develop a website. First and foremost, developing a website can help you become a business owner. In other words, you can become your own boss. You can set your own schedule and work whenever you want. The power is in your hands as an entrepreneur. You do not answer to anyone but yourself.
These days it’s more critical than ever to take control of your finances. We all witnessed Covid-19 shut down the world. People can’t go to work or feed their families. We all have to maintain our social distance (stay 6 feet away from others). More importantly, we have no idea if or when will things turn back to normal.
What are the best hosting sites for beginners? For beginners, a few user-friendly hosting providers for developing content are Google, Godaddy and Wix. If you’re launching an online store, you might want to host your site on Bluehost or Wix.
How do I know which hosting provider to choose for my website? It all depends on what you’re planning to do. Providers specialize in different services. So if you’re a content creator or blogger, you should develop content on platforms like Host Gator, Godaddy or WordPress. However, if you’re developing an online store, you should consider A2 Hosting, Bluehost or HostGator.
Is a website free? Yes, you can develop a website for free. However, if you are planning to make money from your website, it’s advised to upgrade to a paid version. Upgrading to a paid version gives your site a professional appearance. For beginners, if you develop a free website, the web providers give you a free url that’s attached the provider. For example, your url will appear like so; [yoursite.com.wordpress.com].
Here are a few reasons why non-business owners should develop a website:
Earn Supplementary Income
There are endless possibilities to earn additional income on the internet. It doesn’t require a bachelor or master’s degree. Nor your own products and services. Even more, you don’t have to pay for information. All the resources and information you need are right in front of you!
Creating a website enables you to earn different types of income. You can generate a residual income, passive income or supplemental income.
Here are a few ways you could begin acquiring a supplemental income; affiliate marketing, referral marketing, selling products or services, launching a podcast, Google adsense.
Nowadays you don’t have to spend thousands of dollars on a website. You can purchase a website and a domain anywhere from $10-$1000. But it all depends on what you are hoping to achieve. In other words, developing a content website is cheaper than creating an ecommerce website. But if you’re working with a small budget, you might want to pay monthly to start off. However, if you pay yearly you can save money.
Gain Financial Independence
Most people want to gain financial independence. However, they fail to do what it takes to become financially independent. As Albert Einstein said, “insanity is doing the same thing over and over expecting different results”. It’s important to understand, it’s not about what you earn, it’s about what you save! You can have all the money in the world, but if you don’t know how to manage money, it will all go to waste.
Quit Your Job
Last but not least, developing a website can empower you to be your own boss! You can quit your job after some time. However, it will take time to get to that point, nothing happens overnight. Therefore, it’s advised to keep your job until you’re able to secure your finances.