What are Strategic Thinking Competencies?
When it comes to marketing, strategic thinking skills are skills that help solve individuals or organizations solve marketing problems. It’s a thought process that focuses on analyzing and examining elements of the business environment with hopes of achieving sustainable success.
Strategic thinking competencies are an essential component of business development. These skills help organizations identify opportunities, goals, and insights. More importantly, these skills give individuals or organizations the ability to develop a competent marketing strategy.
If you’re launching a startup, it’s imperative to hire strategic thinkers or develop strategic thinking skills. If you hire a professional, the strategist should have analytical skills, emotional balance, and adaptability. In addition, they should possess attributes that resemble the following strategic thinking competencies:
- Intent focused: means possessing the ability to stay the course or to have the mental sharpness not to be distracted. Strategists that are intentionally focused concentrate on moving ahead no matter the circumstances of their competitors.
- Hypothesis-driven: is the act of combining creative thinking and critical thinking. This encompasses incorporating both elements into strategy making.
- Systems perspective: refers to having the ability to comprehend the significance of strategic actions. A strategic thinker is utterly fully aware of his/her role within the organization.
- Intelligent opportunism: is the act of having the intuition to respond to authentic opportunities. This term involves the capacity to recognize opportunities that will improve the status of a company.
All in all, the success of your organization relies on the ability to successfully carry out the strategic thinking process. The process involves mapping out the future of your organization. Therefore, the individual(s) responsible for the future of your organization must possess strategic thinking skills. This will increase the organization’s possibility of attaining sustainable success.
Ways to Develop Strategic Thinking Skills
What is the logic behind developing strategic thinking skills? When it comes to strategic management, strategic thinking is a cognitive activity structured to identify strategic insights. Organizations utilize the strategic thinking process to achieve strategic goals. When properly conducted, it makes room for effective strategic planning.
Practice Analytical Thinking
Before you begin practicing analytical thinking skills, it’s essential to understand analytical thinking. More specifically, you must understand what analytical thinking skills are essential for marketing.
Analytical thinking refers to the ability to achieve goals using critical thinking skills. The process involves defining the problem(s), evaluating information, gathering resources, then efficiently solving the problem. In other words, analytical thinkers have the ability to solve complicated situations by evaluating information or data.
5 ways to increase your analytical thinking skills;
- Start reading books
- Practice brain exercises
- Ask and answer questions
- Learn something new
When it comes to business, analytical skills are needed for solving problems, researching, data analysis, creativity, budgeting & forecasting, and much more.
Practice Communication Skills
The key to communication is effectively communicating. In other words, to have the ability not only to convey your message but also to convey your message effectively. This means your message is received in such a way that the recipient(s) clearly understands the concept.
Increasing your ability to listen is the most important aspect of communication. Most people want to be heard and have the tendency to talk for then they listen.
4 ways to practice communication skills;
- Practice listening to others
- Record yourself talking
- Improve personal skills
- Work on thinking skills
If you’re reading this you understand the importance of effective communication. Effectively communicating with customers is essential for small business success. Most small businesses don’t have as many customers as larger corporations. Therefore, every customer matters.
Work on Problem Solving Skills
Developing problem-solving skills is probably the toughest of all. You must work on personal characteristics to solve problems. For instance, to solve any problem you must be level-headed. You must have the patience to stay calm despite what’s going on around you. In addition, you must possess leadership skills, because in many situations you’ll need to influence others.
Furthermore, problem solving requires logical thinking.
4 ways to work on your problem solving skills;
- Practice leading teams
- Work on empathizing
- Change your perspective more often
- Practice the ability to be open-minded
Typically, people that solve problems are resilient. They have a way of hoping for the best in the worst situations. In other words, these individuals would be considered optimistic for the most part. Therefore, if you are working on acquiring problem-solving skills and you’re a non-optimistic type of person. This should be the first aspect you work on.
Work on Your Strategic Planning Skills
Some people are enthusiastic planners; whereas, let’s just say planning isn’t the strong suit of others. However, no matter which category you fit in, strategic planning skills are an essential part of the business.
4 ways to work on strategic planning skills;
- Focus on adaptability
- Work on prioritizing
- Develop people skills
- Work on time management
For beginners, you need strategic planning skills to create your marketing plan & create your business plan. The planner must possess strategic planning skills to successfully develop both of these documents. More specifically, planners must possess attributes that resemble strategic planning competencies which include; analytical skills, organizational skills, problem-solving skills, decisive skills, communication skills, etc. Basically, every skill listed above plus a few more.